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LANYU兰玉

By Rita Liu

LANYU兰玉 was born in Shanxi Province, China in 1986. She studied ballet from the age of five and at the age of six began learning a type of traditional Chinese embroidery, known as Su Xiu, from her mother. In 2005, she formed Lan Yu Studio's in Beijing. A year later in 2006, Lan won the award for 'Best Minority Style Evening Wear'.

In 2008, Lan Yu Studios was acquired by Chinatex Corporation with Lan remaining as Creative Director while studying in New York. Lan returned to China in 2009 and in September of that year retook control and ownership of Lan Yu Studios. The same year she was voted as one of 'China's Top 10 Designers' by the China Designers Association as well as the 'Designer with the Highest Media Attention.’

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In 2012, Lan was again voted the 'Designer with the Highest Media Attention' and 'Asia's Most Influential Designer (Fashion Category) at the Asian Fashion Awards. In the same year, she was also awarded 'The Star's Favourite Designer' by COSMOBride China.

 

In 2013, MSN awarded Lan Yu with 'China's Most Influential Designer'. IN 2013 Lan Yu was listed in Forbes China's list of "2014 Forbes China 30 Under 30: Rising Stars Of Entrepreneurism In China".

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Lan's designs balance Chinese embroidery techniques with Western structural designs. Her designs exhibit a knowledge of Su Xiu, a form of traditional Chinese embroidery handed down through three generations of her family, as well as formal studies in Western couture design to produce a style that integrates elements from both cultures. Her pieces are regularly featured on celebrity clients at Cannes, Venice, Tokyo and Berlin Film Festival, as well as China’s film festivals and other red carpet events.

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Shilrey Chen - Sales Manager

Email: Shirley.Chen@atelierviaserica.com

兰玉设计师,2005年创立个人工作室,2008年毕业于北京服装学院,同年赴纽约时装学院进修,2006年获民族风礼服设计大赛金奖,2009年获中国设计师协会全国十佳时装设计师称号,同年年底被中国设计师协会评为最受媒体关注设计师。兰玉善于将中国传统苏绣技艺与西方高级材料巧妙结合,并将中国第一代版型师的柔美工艺及西方现代设计力学融会贯通,使得所有人在兰玉的设计作品中读到了中西方的融合之美。设计师兰玉在毕业后的两年时间里,凭借着为罗海琼、胡可、董璇、谢娜、李小璐等明星打造的高级定制婚纱,设计师兰玉成为了家喻户晓的明星设计师。而在红毯礼服方面,霍思燕亮相柏林电影节的玫红礼服、黄圣依亮相威尼斯电影节的“天珠装”、张梓琳戛纳电影节“深V透视蕾丝装”等更是让她蜚声中外,成为中国本土成长最迅速、最具影响力的85后婚纱礼服设计师。坚持情感营销是兰玉工作室的一大特色,除了设计和品质,必须懂得顾客的心。了解客户喜欢的香味、色彩、对爱情的理解,然后才确定细节。在修改过程中,不惜经过十几次试衣。因为对于女人来说,一件高级定制婚纱并不仅仅是美丽衣服,而且是一个女人从童年起就开始憧憬的美好爱情愿景。只有用最完美的材质、工艺去实现,才能完成一件充满情感、能带给客人安全感的定制嫁衣。