Kimmy J.
Heejin Kim is the creative director of the Korean streetwear label Kimmy J. The name Kimmy J. is derived from Heejin's nickname Kimmy which she embraced throughout her design journey. Kimmy has been an active streetwear designer showcased across the world through New York Fashion Week, Seoul Fashion Week, and the Concept Korea Initiative hosted by the Korean Creative Content Agency and the Korean Ministry of Culture. Additionally, her work has been worn by celebrities with most recently invited to dress Korean pop supergroups TWICE and SHINEE with features on their album covers and music videos.
Although starting with a monochromatic colour scheme upon debut, Kimmy has come to embrace a wider colour palette that doesn't hesitate to grab attention. Her work has won her accolades from premier fashion magazines with the coverage in W Magazine, Vogue, Dazed Digital, Eurasian Vogue, Not Just A Label, and Groove Korea.
Her rise into an established fashion designer within Korean fashion scene has been embraced by the mainstream media. With increasing coverage and accolades, her works have been dressed on Kpop supergroups like TWICE and SHINEE.
With the recent collaboration with K-pop supergirl group TWICE, she has reached a wider audience. Not only featured within 2D prints but also showcased in their hit title single "What is Love?" garnering over 100 million views within the first month of release on Youtube.
As Kimmy J's label continues to grow, she has opened her own independent boutique in Seoul to showcase her newest products. Now she has set her sights on expanding globally with luxury boutiques and retailer stockist in the U.S. and China.
With the recent release of her new line for AW18, she has tapped into the nostalgia of the 2000s and the social changes that drive the Millenial generation. AW18 features an Eastern European punk vision drawing parallel to the likes of Gosha Rbchinskiy and Artem Shumov. View her AW18 "Millenials" Lookbook Here.
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